Concern of Genizah in Advertisement

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Question

I made an advertisement for a book with its picture, and on the book, there is a verse that reads: 'And you shall know today and return it to your heart that the Lord is God in heaven above and on the earth below, there is no other.' Should there be a concern of genizah as it might lead to desecration?

Answer

Shalom Rav,

There is definitely a concern that the verse in the advertisement might be desecrated.

The advice is to blur the verse in the image appearing in the advertisement, in such a way that no three consecutive words are fully written.

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