Time for the Shehecheyanu Blessing on New Clothing
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Question
Hello Rabbi, A person who buys an item like a tallit or a coat and wants to recite the Shehecheyanu blessing — should they bless at the time of purchase or the first wearing?
Answer
Hello,
Although the Shulchan Aruch states that the blessing is recited at the time of purchase, the custom is to bless at the first wearing.
As the Shulchan Aruch itself writes regarding the blessing on a new fruit, that it is customary to bless at the time of eating, not at the time of purchase.
Source
Shulchan Aruch, Orach Chaim, Siman 223, Seif 3 and Rema there.
Shulchan Aruch there, Siman 225, Seif 3.